Lucihub is a managed service video production cloud and mobile app. Their service captures user generated content from multiple collaborators and outputs professionally edited videos in hours not weeks. I was tasked to rebrand the company, recreate a new logo, redesign their dashboard, and create their current landing page.
The meaning of the company’s name parallels with its iconography. It symbolically represents light and makes reference to the video and film industry. The new Lucihub icon is the original L wedge logo transformed into a camera light with barn doors.
Green and blue are neighbors on the color wheel and their cool hues form a refreshing combination. Green is the primary color of Lucihub as it represents the brand’s persona of being energetic, positive, bright, and elegant.