LAWCLERK is an online marketplace where attorneys go to hire remote associates and freelance Lawyers. I was tasked to create their brand, establish a design system, design the UX/UI of their dashboards and website, and design digital and printed marketing collateral.
Branding
UX/UI
Motion Graphics
Marketing Collateral
LAWCLERK’s color palette is a modern and sophisticated twist on what normally is a traditional palette. Appealing to an audience in the legal industry, the goal of the palette is to convey security, reliability, and trust through the navy blue, gold, and gray. However, neutral, muted cool tones of blue, green, yellow and purple are applied to the palette to brighten and balance the bold and dark primary colors.