MyDailyChoice's marketing team hired us to redesign their travel microsite. The video above is the final design I delivered to them. The design was a combination of the two concepts I presented to them showcased in the videos below.
I wanted the experience of the initial concept to feel fun and adventurous for the user. I got playful with the UI but it was important for me to keep the overall design simple and clean.
This iteration was modern and fresh. Their marketing team suggested that their typical user were people of a higher class status with time and money to spend. We wanted users to feel elegance and luxury while browsing through their site.