California residents were one of our target customers at CleanSpark because we knew there was a large group of people who were interested in back up batteries in their home due to unreliable access to the grid in California. In order to get in front of this audience, our marketing team promoted our products and services at one of California's largest music festival, Bottle Rock. We created a space that launched our mVoult product which was the software used to power the entire booth.
There were both pros and cons to the festival. The booth did not look exactly how we mocked it due to complications with the vendors. However, we made it work and the booth was a complete success. As we were one of the only air conditioned sitting areas at the entire festival, we were able to capture hundreds of leads and our brand exposure led to potential partnerships.